"Gittin' Off Zero" was a street phrase used by Raymond Tatum and his associates back in the early 1980s that has evolved into  an expression to convey the urgency and drive to better one's self, family and community regardless of external factors that seem to hinder that improvement. Tatum's idea of motivating the black community as a collective drove him to create Gittin' Off Zero, an upward bound  mindset seeking to inspire the Black communities and all communities worldwide, Tatum decided to establish Gittin' Off Zero as a company, taking it from a simple slogan used by he and his associates, to a lifestyle that inspires millions.